Why Hockey Is Awesome
Jonathan Toews and Patrick Kane All Star Campaign.
And Finally, Brian Campbell’s Ad Campaign.
I think that this is the best way for the NHL to get recognized. If they’re losing money, which I’m sure they are (take a look at 80% of arenas in the U.S, none of them are even half full) and want to get people in arenas watching games, they need to market their players similar to a way the NBA or the NFL does. You’d be hard pressed to find someone who doesn’t know who Kobe is. They of course need to do this in a good, clean, and possibly funny kind of way. None of this Sean Avery bullshit. Otherwise, in the U.S at least, the only media attention they get is the negative kind.
